If you sell courses online in India and you're paying anyone more than 5% total platform cost, you're being overcharged. Rigi takes ~15–25% in combined commission and transaction fees. Graphy takes 5–10% revenue share on top of a ₹25K–1L annual subscription. Classplus takes a subscription plus revenue share. Igniter's total take is 5% flat — that's it, no fixed fee, no tier, no upsell.
The real cost of 'creator' platforms
Creator platforms market themselves as free-to-start, but the actual take rate compounds through three silent fees:
Stack the three together and many Indian creators are handing over 15–30% of their course revenue to platform overhead. On a ₹10L/year course business, that's ₹1.5–3 lakh leaving your pocket every year for something Igniter does for ₹50,000.
Side-by-side
| Feature | Rigi | Graphy | Exly | Classplus | Igniter |
|---|---|---|---|---|---|
| Monthly / annual subscription | ₹25K–1L/yr | ₹12K–60K/yr | ₹15K–50K+/yr | ||
| Platform commission on sale | ~10–15% | 5–10% | Tiered | 3–10% | 5% |
| Additional transaction fee | ~2–3% | ~2% | ~2% | ~2% | Included in 5% |
| Effective take at ₹10L/yr revenue | ~₹1.5–2L | ~₹1.25–1.75L | ~₹1–1.5L | ~₹1.3–1.8L | ₹50,000 |
| Pay only when you sell | Partial | ||||
| No-card-needed signup | Trial only |
Why 5% works and anything higher doesn't
Indian course pricing is compressed. A UPSC foundation course sells at ₹3,000–₹8,000, not ₹30,000. A CA Inter paper sells at ₹5,000–₹12,000. A skills course on YouTube creator audience sells at ₹999–₹4,999. On that pricing, any platform take above 10% makes the business unviable after content production, marketing, and faculty costs.
Consider a realistic creator running a ₹2,999 course with 500 students/year — ₹15L in gross sales. At 15% platform take (typical Rigi-style combined), that's ₹2.25L gone. After content team (₹3L), faculty (₹4L), and marketing (₹2L), the creator keeps ₹3.75L. At 5% (Igniter), the creator keeps ₹5.25L — a 40% uplift in take-home for the same gross revenue.
This is why we chose 5% and capped it there: it's the highest rate at which Indian coaching and creator businesses remain financially healthy. Anything higher is platform rent extraction, not value exchange.
The 5% model
Branded mobile app
₹0
Native Android app with your name, logo, and colors. Published to Play Store.
Custom website
₹0
academy.com–style site with course catalog, checkout, blog. SSL & hosting included.
Per sale only
5%
Charged only when a student pays for a course. Excludes payment gateway. No sale = no fee. Ever.
Real example · ₹1,000 course sold
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Move to Igniter. 5% flat. Zero setup. Zero contract. Your courses, your money.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Igniter charges a flat 5% on course sales. That's our entire take — no subscription, no setup, no per-student, no tier upsell, no transaction fee layered on top. Razorpay's own ~2% is passed through at cost, not marked up.
Rigi's effective take on paid content typically lands at 12–20% once platform commission, transaction fees, and withdrawal charges are counted. Igniter's 5% is fixed and visible on every invoice.
Graphy's 'low commission' comes with a ₹25,000+ annual subscription. On a ₹5L/year creator, that subscription alone is 5% of revenue, before you pay any per-sale commission. Igniter has no subscription.
No. 5% applies from your first sale of ₹99 to your thousandth sale of ₹50,000. No graduation tiers, no Platinum plan, no negotiation.
No — Razorpay's ~2% gateway fee is passed through at cost (you see it as a line item on each payout). Igniter's own take is 5%, total platform cost ~7% all-in, vs ~12–20% on Rigi/Exly/Graphy all-in.
Yes. You can bring your own Razorpay or Cashfree merchant account. In that case Igniter bills you its 5% directly; your payment-gateway fees settle directly into your bank, at your negotiated rate (typically 1.5–2%).
None. No video-storage overage, no per-student fee, no GST surcharge (GST is on top per regulation), no SMS/WhatsApp fee, no API call fee. The 5% is the whole number.
Your cost is ₹5 lakh (5%). Compared to ~₹12–20 lakh on Rigi/Graphy/Exly at that scale, you'd save ₹7–15 lakh/year. At crore-plus revenue we can also negotiate a custom enterprise rate — contact sales.
Explore more
Rigi takes 12–20% effective commission. Here's the flat-5% alternative.
Graphy layers commission on top of a ₹25K+ annual fee. Igniter has no fee.
Exly's tiered model effectively raises commission at low volumes.
₹0 setup, ₹0 subscription, ₹0 to publish.
The full breakdown of who takes what.
12 platforms priced against each other.