Every 'low commission' course platform in India layers two or three fees on you. A monthly subscription. A revenue share per sale. A payment-gateway markup. By the time you do the math, 15–20% of your sales are gone. Igniter is a single number: 5% on real course sales, nothing else. If you sell, we charge 5%. If you don't, we charge ₹0.
The stacking problem
Here's a Graphy-style pricing structure that reads as "low commission" on the surface:
For a creator doing ₹10L in course sales, that's ₹25K (sub) + ₹50K (rev share) + ₹10K (gw) = ₹85,000 in platform cost — 8.5% of revenue. On Igniter, the same ₹10L creator pays ₹50,000 — 5% of revenue, flat.
Scale it up and the gap widens. A ₹30L creator pays Graphy ~₹2L total vs Igniter ₹1.5L. A ₹50L creator pays Graphy ~₹3L vs Igniter ₹2.5L. The revenue-share piece scales; the subscription piece is dead money. Igniter's structure eliminates the dead money entirely.
Side-by-side
| Feature | Graphy | Exly | Classplus | Thinkific | Igniter |
|---|---|---|---|---|---|
| Subscription | ₹25K–1L/yr | ₹12K–60K/yr | ₹15K–50K/yr | $49–199/mo | ₹0 |
| Revenue share per sale | 5–10% | Tiered | 3–10% | 0% (on paid tiers) | 5% |
| Payment gateway markup | ~1% | ~1% | ~1% | Stripe at ~3% | Pass-through |
| Platform transaction fee | Sometimes | Sometimes | Sometimes | ||
| Student cap / course cap | Tier-gated | Tier-gated | Tier-gated | Tier-gated | Unlimited |
| Effective total at ₹10L rev | ~₹75K–1.25L | ~₹60K–1L | ~₹60K–1L | ~$800–2400 + gw | ₹50K |
Who benefits most
The math shifts the most for creators whose revenue is either small-to-mid or highly seasonal. These are exactly the profiles that stacked-fee platforms penalise hardest:
One fee, visualised
Branded mobile app
₹0
Native Android app with your name, logo, and colors. Published to Play Store.
Custom website
₹0
academy.com–style site with course catalog, checkout, blog. SSL & hosting included.
Per sale only
5%
Charged only when a student pays for a course. Excludes payment gateway. No sale = no fee. Ever.
Real example · ₹1,000 course sold
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Move to Igniter's 5%-flat model. No stacking. No dead months.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Revenue share is a per-sale percentage the platform deducts before you get paid. Stacked on top of subscription, it's paying rent twice — a fixed monthly floor AND a variable per-sale tax. Igniter collapses both into a single 5% number.
Yes. 5% on course sales is our total revenue. No setup, no monthly, no per-student, no tier upsell, no storage overage. Razorpay's own ~2% gateway fee is passed through at cost, not marked up.
Thinkific's 0% transaction fee only applies on their paid plans — $49–199/month ($600–2,400/year). For an Indian creator doing ₹5L, that subscription alone is 10–30% of revenue. Igniter's 5% with no subscription is cheaper at every revenue level under roughly $20K/year.
Razorpay charges ~2% per transaction directly to the merchant. On Igniter, this passes through to you at Razorpay's rate (you can even negotiate your own rate with Razorpay for volume). We do not mark it up.
No. 5% is the rate from ₹1 in sales to ₹10 crore in sales. At very high volumes (₹2 crore+/year), custom enterprise rates are negotiable downward — contact sales.
No — we don't offer a subscription-for-lower-commission swap. The 5% flat structure is deliberately simple: no creator should have to decide between subscription risk and sale risk.
No. Refunded sales are reversed — we refund our 5% too. You only pay 5% on net revenue that actually stays with you after refunds.
No. Free courses generate ₹0 in sale, so Igniter's 5% of ₹0 is ₹0. You can run as many free/promotional courses as you want with zero platform cost.
Explore more
The full breakdown of platform take rates across Rigi, Graphy, Exly.
Real cost comparison across 12 platforms.
Graphy layers 5–10% commission on a ₹25K annual subscription. Igniter is 5% flat.
Thinkific's 0% is tier-gated — full breakdown.
₹0 upfront, ₹0 publish, ₹0 until you sell.
The full price spreadsheet across every platform.