Exly's pricing looks cheap at the entry tier, but the tier structure taxes small creators — either high commission on the low subscription or a steep annual fee on the 'pro' plan. Igniter is one flat number: 5% on course sales, same for every creator, from your first ₹999 course to your thousandth. No tier, no negotiation, no upsell.
Why creators switch
Exly's public pricing typically has a low-entry plan (small annual fee, higher commission) and a pro plan (bigger annual fee, lower commission). The trap: at low revenue, you're on the low plan paying high commission. At mid revenue, your commission bill makes the pro plan look attractive — so you upgrade to a ₹40K+ annual commitment. Now if you have a slow quarter, you're paying dead subscription on a plan you didn't fully use.
Three specific patterns we hear from creators who moved from Exly to Igniter:
Side-by-side
| Feature | Exly (low tier) | Exly (pro tier) | Igniter |
|---|---|---|---|
| Annual subscription | ₹12K–20K | ₹40K–60K | ₹0 |
| Commission on sales | Higher % | Lower % | 5% flat |
| Effective take at ₹5L | ~15–20% | ~12–14% | 5% |
| Effective take at ₹20L | ~12–15% | ~8–10% | 5% |
| Branded Play Store app | Tier-gated | ||
| Custom domain | |||
| Automation / analytics | Basic | ||
| Annual lock-in | |||
| Pay only when you sell |
When Exly might still fit
For course-first, coaching-first, or institute-first businesses — especially Indian exam prep, skill courses, or creator monetisation at ₹3L+/year — Igniter's flat 5% model is meaningfully cheaper and removes the tier-trap.
Pricing
Branded mobile app
₹0
Native Android app with your name, logo, and colors. Published to Play Store.
Custom website
₹0
academy.com–style site with course catalog, checkout, blog. SSL & hosting included.
Per sale only
5%
Charged only when a student pays for a course. Excludes payment gateway. No sale = no fee. Ever.
Real example · ₹1,000 course sold
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Igniter is 5% flat — the cheapest option at every revenue level under ₹2 crore/year.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Exly uses a tiered subscription + commission model; Igniter uses a single flat 5% with no subscription. At low and mid revenue levels, flat-5% is cheaper than any Exly tier combination.
Igniter is course-first; 1-on-1 booking exists but is less sophisticated than Exly's consulting stack. If 70%+ of your revenue is 1-on-1 consulting calls, Exly fits better. If you sell courses + occasional consulting, Igniter works.
Every course sale. We don't discriminate between content types — course, bundle, subscription, one-time payment, live webinar — 5% applies uniformly.
Launch Igniter in parallel (costs ₹0 until you sell on it), migrate new students to Igniter, ride out Exly to contract end, then deprecate.
Basic CRM: student profiles, course enrollment history, payment history, doubt tickets, live-class attendance. Deeper lead-scoring / marketing automation is lighter than Exly's — we focus on coaching workflows.
Yes — Igniter supports custom domains at no extra cost (e.g., yourcoaching.com). Included from day 1, not tier-gated.
Yes. Our team helps export your customer list, course data, and sales history from Exly and imports it into Igniter. No migration fee.
Igniter gives every creator a branded Play Store app from day 1 — the 'custom app' Exly gates behind enterprise is Igniter's default.
Explore more
The other big creator platform — how it compares.
For Telegram-first creators.
Spayee's legacy LMS vs modern SaaS.
Side-by-side comparison.
Full commission breakdown.
The sibling migration guide.